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Lower Salford communications committee to prioritize social media after strong analytics and survey response
Summary
The Lower Salford Township Communications Committee agreed to focus near-term outreach on social media—Facebook, Instagram and TikTok—after staff reported strong 30‑day metrics and steady survey response; members also discussed tailoring content by platform and feeding survey results to an upcoming open‑space committee.
At its June meeting, the Lower Salford Township Communications Committee said it will prioritize growing earned followers on social platforms to broaden resident engagement.
Township staff member Grace Christina told the committee the last 30 days showed strong online activity: “we've had really strong a really strong month … starting with Facebook … almost 5,000 views in a month,” and reported Instagram views up about 183.5% with non‑follower reach increasing roughly 204%. Grace also said the township website had just over 4,000 active users in the same period and that election‑related content contributed to traffic spikes.
The committee framed a simple strategy: keep using multiple channels as a hub-and-spoke system (website and email as the information hub; social platforms for day‑to‑day engagement) and tailor content to each platform’s format to encourage shares and comments that boost organic reach. Members noted demographic differences across platforms and said TikTok will be built up while Facebook and Instagram remain priorities for different age groups.
Committee members also discussed the resident survey as a means to guide communications. Staff reported interim survey totals during the meeting (at one point saying 186 responses with 13 days left to run the survey, and later referencing 250 responses), and members agreed to continue promoting the survey at community events and via social posts. The committee recommended aggregating and passing survey results to an anticipated open‑space/trail committee so that early resident input can inform planning.
Why it matters: the committee’s decision shifts short-term resources toward content designed to increase organic visibility and to convert social reach into newsletter signups and event attendance. Members said that growing followership now makes it easier to deliver timely notices about township projects and meetings.
What’s next: staff will continue to run and promote the resident survey for the remaining days, track analytics after the election period subsides, and return updated metrics to the communications committee next month.
