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Public information officer outlines plan to add text newsletters, reports 102 public-records requests this year
Summary
Public information officer Evan told the board the district will begin sending weekly school newsletters by text and email next year after community survey preferences; he also reported 102 public-records requests so far this school year and described the district's internal handling and turnaround times.
Evan, the district's public information lead, presented the June public information report on June 16, outlining new communications plans, levy outreach results and public-records activity.
Evan said community survey results show audiences use email and social media but increasingly prefer text-delivered newsletters. "Moving in next school year, the plan would be to when we send our weekly school newsletters ... they come via email and via text," he said. The district plans to send the same newsletter link in both channels so recipients can click to the same content.
The presentation included communications metrics: the district reported the ability to reach about 18,000 devices with district emails, roughly 1.25 million emails sent this school year (including automated notices) and large increases in social metrics (Facebook views up 97% to about 2.7 million unique views reported). Evan also summarized levy outreach (60 presentations, a levy website and no Public Disclosure Commission complaints) and said the district plans "state of the schools" events and a website tracker for capital projects once funds flow in.
Evan reported public-records workload has grown but is down from last year: the district received 102 public-records requests so far this school year (he said last year exceeded 230). He said the district typically turns around requests "in about 30 to 45 working days" and has met obligations without purchasing third-party processing software; directors praised the district's responsiveness and noted the public-information role includes compliance responsibilities.
Why it matters: The communications shift to text is intended to reach a wider audience as email filtering increases; the volume of public-records requests reflects elevated public scrutiny and administrative workload. Board members asked that staff continue to report on levy implementation and project timelines once bond/levy proceeds are received.
The meeting recorded no formal board action on the communications or records items.
