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Oneida County Board of Adjustment approves second freestanding sign at Woodboro event property
Summary
The Oneida County Board of Adjustment approved a variance May 21 to allow a second on-site freestanding sign at 9027 CTH K after an on-site inspection and testimony that the combined parcel has about 2,500 feet of roadway frontage and multiple entrances. The decision passed 4–1.
The Oneida County Board of Adjustment voted 4–1 on May 21 to approve a variance allowing a second freestanding sign at 9027 CTH K in the Town of Woodboro, reversing a county denial of a permit to install a second on-premises sign.
Dana Dallman Zajackowski, representing Finishing Touch Signs LLC, told the board the combined property has "approximately 2,500 feet of roadway frontage" and that "an additional monument sign will improve traffic safety by allowing patrons to identify entrances sooner," citing multiple entrances and separate activity areas along the site.
Todd Troskey, assistant director of the Oneida County Planning and Zoning Department, said the department denied the permit because the county ordinance permits "one freestanding sign to be read from each direction of travel." Scott Ridderbusch, land use specialist, added that a conditional use permit for the property remains on file and that a Quit Claim Deed filed in 2025 combined the parcels under one description.
The board held an on-site inspection earlier the same day. Secretary Jeff Viegut reported that property boundaries, the road/right-of-way, and the proposed sign location were staked and that the site's topography and condition were adequate.
During deliberations the board considered the three variance criteria: unique physical property characteristics, public interest, and unnecessary hardship. Members discussed alternative directional signs that are exempt under the ordinance and whether additional signage is needed to improve traffic awareness at different entrances for events held on the property.
Member Jeff Verdoorn moved and Jeff Viegut seconded to approve the variance request to allow a second on-site freestanding sign. The vote was: Verdoorn "yes," Herrold "yes," Chronister "no," Viegut "yes," and Pazdernik "yes." The motion carried.
The decision allows the property owner to install a second monument sign under the terms discussed at the hearing. The board also recorded status updates on earlier appeals and noted that Appeal #2600365 is scheduled for June 18, 2026. The meeting adjourned at 11:35 a.m.
