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Oneida County board approves variance to allow second freestanding sign at Woodboro event site
Summary
The Oneida County Board of Adjustment approved a variance on May 21, 2026, allowing a second freestanding monument sign at 9027 CTH K in the Town of Woodboro, citing traffic-safety concerns after an on-site inspection and parcel consolidation; the motion passed 4–1.
The Oneida County Board of Adjustment voted 4–1 on May 21, 2026, to grant a variance allowing a second freestanding monument sign at 9027 CTH K in the Town of Woodboro, a property used for events and operated under a Conditional Use Permit.
Vice Chair Mike Pazdernik convened the hearing at 11:00 a.m.; the board conducted an on-site inspection of the property earlier in the day. Dana Dallman Zajackowski of Finishing Touch Signs LLC testified that a 2025 parcel combination left the site with roughly 2,500 feet of roadway frontage and multiple entrances, and she said a second monument sign would allow patrons to identify entrances sooner and improve traffic safety during events.
Todd Troskey, assistant director for Oneida County Planning and Zoning, told the board the department denied the zoning permit because the county sign ordinance permits one freestanding sign to be read from each direction of travel. Scott Ridderbusch, land use specialist, said the department had issued a Conditional Use Permit for the property and that a 2025 Quit Claim Deed combined the parcels under one legal description to comply with that CUP.
Board members discussed whether the property’s configuration and event traffic created a unique circumstance warranting a variance, noted the existence of other directional sign options exempt from the ordinance, and acknowledged an earlier freestanding sign at the east entrance had been removed before the parcel combination. After deliberation on the variance criteria — unique physical property characteristics, public-interest harm, and unnecessary hardship — Board Member Jeff Verdoorn moved to approve the variance; Secretary Jeff Viegut seconded the motion.
The vote was: Verdoorn yes; Herrold yes; Chronister no; Viegut yes; Pazdernik yes. The motion carried and the board adjourned at 11:35 a.m.
The county did not specify whether any conditions were attached to the variance or an effective implementation date; the transcript records that staff based the denial on the one-sign-per-direction provision in the county ordinance but does not provide a formal citation. The board’s approval resolves Appeal No. 2600118 by permitting a second freestanding sign at the property, subject to any subsequent permitting steps required by county staff.
