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Town communications director says social and website reach has grown; staff stresses print and in‑person access
Summary
Burwick Communications & Media reported large recent increases in social and website engagement and described expanded services while stressing continued use of print and in‑person channels for older residents.
Jeremy, the town’s communications and media lead, told the select board on May 19 that Burwick Communications & Media (BCM) has expanded beyond meeting video to support day‑to‑day town communications and event promotion. "The most recent 28‑day period showed more than 35,000 views," he said, and highlighted recent posts that reached large audiences, including a Power Wheels promotion and student performance clips that drew tens of thousands of views. BCM is also testing TikTok and reported a year‑over‑year increase in site views and active users.
Jeremy said the department is driving traffic back to the official town website — for example, a local workforce story produced by BCM drove 381 link clicks to town pages — and that the town report will be available in print and as a PDF on the website. He emphasized that digital reach does not replace physical formats: "We continue to use the message signs, the town hall lobby screen, and printed materials" to serve residents who prefer email or paper.
The report included a brief description of archival work with the Berwick Historical Society and an intern scanning local materials for eventual public access on the town website. Board members thanked Jeremy and asked technical questions about metrics; Jeremy clarified that "active users" are those who spend measurable time on an item (roughly >30 seconds), not just clicks.
The board expressed support for BCM’s outreach and asked staff to keep providing printable and in‑office options for residents who do not use social media.
