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City communications staff report increases in reach, revived newsletter
Summary
Ypsilanti's communications team reported growth in social‑media followers and newsletter engagement over the past year and outlined goals to expand video content, departments featured and subscriber outreach.
YPSILANTI — City communications staff presented a one‑year review of their work, telling council the team has increased social‑media followers, expanded multimedia storytelling and relaunched a monthly city newsletter with roughly 1,000 subscribers and a 25–30% open rate.
Staff highlighted an October social‑media spike tied to a ribbon cutting and program launches, said they now coordinate more consistently with local news outlets, and described outreach tactics including staff story features, a city mascot (SME) and in‑person newsletter drop locations such as the senior center.
The communications team proposed continued goals: growing followers on Facebook and Instagram, increasing video content, and using QR codes on tax bills and other mailings to boost newsletter subscriptions. Council members praised the improved transparency and outreach, and staff said they will continue to cultivate relationships with local media including the Eastern Echo and regional broadcast outlets.
Why it matters: Reliable and accessible city communications help residents track projects, services and public meetings. Council members encouraged continued emphasis on varied voices and community partnerships in city stories.
What happens next: Communications staff will pursue the outlined goals and return with progress metrics.
