Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Tourism Marketing topic
No spam. Unsubscribe anytime.
Tusayan council approves tourism ad buys, accepts Sports Complex Master Plan and green-lights events
Summary
Council approved staff authority to negotiate billboard placements with a RADAR Connect measurement component, accepted the final Sports Complex Master Plan via the consent agenda, and confirmed town events including a Jan. 24 astronomy show and Cinco de Mayo plans.
The Tusayan Town Council on Jan. 14 approved staff recommendations to proceed with targeted tourism marketing, accepted the Town’s Sports Complex Master Plan and reviewed plans for upcoming community events.
Town Manager Hendrix presented the new Explore Tusayan homepage and a proposed interactive "Things to Do" map. Staff recommended a combination of billboards and a RADAR Connect digital-ad component to measure effectiveness; Hendrix described RADAR Connect as providing accountability and targeting and referenced a cost point of "a million impressions for $10,000." The council authorized staff to negotiate and execute up to the proposed billboard opportunities, including the RADAR Connect component.
The council accepted the final Sports Complex Master Plan as part of the consent agenda (item 6.F) and discussed site protection measures tied to scheduled fire-department trainings on the 7-Mile Lodge parcel. Vice Mayor Brush outlined planned trainings (forced entry, roof ventilation, interior water flow) and councilmembers asked for secured fencing and daily site checks after training sessions.
Staff also reviewed upcoming events. The council confirmed a Stellar Astronomy Show on Jan. 24 and set the date for Cinco de Mayo on May 5; the council approved a one-time $100 increase to the band fee and allowed entertainers to use tip jars. Town staff reported positive event analytics from a Placer report showing higher attendance correlated with advertising investment.
No budget ordinance or award of major contracts was recorded at the meeting; the council asked staff to manage costs and return with details as campaigns and event contracts are finalized.
