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Tusayan previews new tourism ads; council opts not to renew SR-69 billboard
Summary
Town Manager Hendrix showed a 30-second commercial and discussed additional ad cuts for social media and travel shows; the council agreed not to renew a poorly visible billboard on State Route 69 and asked staff to explore airport billboard options and ad edits.
Town Manager Hendrix presented materials for the Explore Tusayan marketing initiative at the council meeting on Sept. 10, 2024, including a 30-second commercial that is one of three cuts planned (a 15-second social ad and an eight-minute showcase for travel shows). Hendrix said the shorter cuts are intended for social media and that the town will adjust content after monitoring audience feedback.
Council members discussed replacing a molting elk shot with non-molting footage and evaluated the Rural Marketing Initiative draft budget, distinguishing items funded by Arizona Office of Tourism (italicized in Hendrix’s report) from those that are not. Hendrix asked whether the council wanted to renew an existing billboard on State Route 69; the council agreed to let that billboard run out and not renew it. Council asked staff to pursue feedback on airport billboard placements.
No binding contractual authorization for major media buys was recorded at the meeting; the discussion focused on creative direction, budget draft review, and placement options.
