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Tusayan council reviews events, marketing and town reports; mayor urges protection for tourism funding
Summary
Council discussed the Explore Tusayan marketing initiative, event timing for Cinco de Mayo and July 4, community programming and the community garden; Mayor Clarinda Vail said she will push to protect Arizona Office of Tourism funding and encouraged public comment on ADOT's Five-Year Improvement Plan.
Mayor Clarinda Vail and council members discussed tourism marketing, town events and other community programming during the May 12 Tusayan Town Council meeting.
Mayor Vail read a summarized report from Marketing Coordinator Jessica Remington about the Explore Tusayan Initiative and the town's designated marketing organization. Council Member Andrew Aldaz relayed a constituent's comment that the DMO is "not well-defined" and the council discussed asking staff or the general plan developer to clarify the DMO's role.
The council also reviewed recent events planning. Mayor Vail proposed moving next year's Cinco de Mayo festivities to a later start time (5:30 p.m.) and ending at 8:30 p.m. to improve attendance; Council Member Aldaz estimated the event drew more than 700 people and suggested expanding seating and vendor services. The Town Manager reported that the Ramada Sports Complex Rental Application and the Moqui Cookout Site Application are now posted on the town website.
During council reports, Mayor Vail said she will send emails urging protection of Arizona Office of Tourism lines in the state budget, noting Tusayan's economy relies heavily on tourism and citing upcoming national and Route 66 centennial celebrations. She also encouraged public comment on the Arizona Department of Transportation's Five-Year Improvement Plan; the public comment period closes May 22.
Vice Mayor Greg Brush reported that the town's fiber internet connection had been down and described the cause at the time of the meeting; council members discussed contingency issues when internet and cellular services fail.
No formal votes on marketing strategy, event scheduling changes or budget priorities were recorded in the minutes; items for further clarification or action were referred to staff.
