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Board hears positive update on neighborhood compost pilot, eyes outreach to boost participation
Summary
Board members reported the compost pilot has 45 registered households (minimum 30; goal 80), zero operational issues in the last two weeks, and suggested neighborhood testimonials, signage, and seasonal messaging to increase enrollment.
The New Albany Sustainability Board received a progress report on a neighborhood compost pilot, which the chair said has 45 households enrolled after nearly a month of operation. The pilot’s minimum target was 30 households and the aspirational goal is 80; the chair said the program is “over halfway there.”
Board members and participants discussed marketing strategies to increase participation, including posting signs in the neighborhood, encouraging neighbors to share success stories via the city, and using social media ads. One participant suggested peer-to-peer testimonials would convert more neighbors than official outreach alone.
Participants noted a seasonal angle: composting may be easier in fall than summer, and households use different routines (some keep kitchen buckets or garage bins) to avoid pests. The chair reported “zero issues” in the past two weeks and encouraged continued marketing and visibility efforts.
The board did not change program rules during the meeting; members asked staff to continue outreach and to report back on participation and any operational issues at future meetings.
