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JIA touts media reach and grants, ASM Global partner update, and May openings
Summary
Marketing reported wide media reach for recent sea-turtle releases and successful digital outreach; Executive Director Mark Williams announced a $1.6 million Georgia Outdoor Stewardship grant for an Oleander wildlife corridor, ASM Global noted a vendor change after acquisition by Legends, and JIA announced a May 21 retail opening.
Marketing and executive‑level updates at the Jekyll Island State Park Authority meeting on April 23 highlighted media exposure for a recent sea turtle release, a significant grant award and forthcoming retail and partnership changes.
Alexa Hawkins, director of marketing and communications, said the recent collaborative cold‑stunned sea turtle release—which marked a state record for JIA—drew four broadcast outlets and about 35 media heads and that the campaign generated an estimated 1.4 million unique media views and an estimated $800,000 in advertising value. She also summarized the Island Treasures giveaway (March 1–31), which drew about 12,800 entries and added some 8,000 new email subscribers, and said Turtle Crawl registration for April 27 has exceeded last year’s participation.
Executive Director Mark Williams introduced Dan Hoffman, executive vice president of convention centers at ASM Global, who commended Jekyll Island Convention Center staff and noted that ASM Global was acquired by Legends; Williams said the Convention Center’s food-service supplier will change in July. Williams also announced that the authority received a $1.6 million Georgia Outdoor Stewardship grant to develop a wildlife corridor on the Oleander Golf Course (hole nine) and that the 3181 Lifestyle Brand store will open May 21 in the Historic Infirmary building with a ribbon cutting following the May board meeting.
Williams paid tribute to longtime community leader Woody Woodside and the board discussed adopting a resolution honoring his contributions to the region.
