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Marketing committee refers $1,200 rack‑card printing request to town council
Summary
A motion was made and seconded to ask the Dewey Beach Town Council for $1,200 to print 6,000 rack cards; the committee debated using social media as an alternative and discussed timing for insertion into summer visitor packets.
The Dewey Beach Marketing Committee voted to refer a funding request to the Town Council for the production of rack cards intended for visitor welcome bags.
Kate presented cost estimates for 6,000 rack cards: $600 for printing plus roughly $564 for production/design, bringing the total to about $1,200. With those figures on the table, a committee member moved to refer a request for $1,200 in town funding to the Town Council for the printing of 6,000 rack cards; Ellen Winkler seconded the motion.
Committee members debated whether the expense was the best use of limited funds, with several members suggesting a strengthened social‑media push or targeted organic posts instead of—or in addition to—paid printed materials. The group discussed who would handle distribution (Chamber of Commerce agreed to place cards in welcome bags) and timing; members mentioned an insertion window ahead of July and August events and suggested May 15 as a date to have materials ready for summer distribution.
The transcript records the chair calling for the vote, with a standard voice affirmation, but does not include a named roll‑call tally in the record. The committee proceeded to discuss social‑media alternatives and next steps following the vote call.
The referral means the Town Council will receive the committee’s request for funding; the council will decide whether to appropriate the $1,200.
