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Dewey Beach marketing committee plans broader fundraising push for town‑hall brick project and event outreach
Summary
The marketing committee reported about 118 bricks sold for the town‑hall project, discussed adding modest donation tiers for residents who can’t buy bricks, and mapped outreach at spring events using QR codes and a card‑processing machine.
The Dewey Beach Marketing Committee discussed expanding fundraising options for its town‑hall brick project and stepped up planning for outreach at several spring events.
Kate reported the program had sold about 118 bricks to date. Committee members said they want to add non‑brick donation tiers (small contributions of $5, $10 or $100) so residents who cannot afford a commemorative paver can still contribute to the project.
Members also embraced a branding angle — described during the meeting as a "Walk of Fame" theme — to emphasize the personal and historical value of buying a brick. The committee asked promotional materials to highlight three core messages: "Show some love," "Be part of history," and "Buy a brick." Paul advised focusing social posts on videos and event‑specific content (for example, featuring dogs at pet‑friendly gatherings) to raise engagement.
For immediate outreach, the group agreed to use an existing sign at the Starboard location (which includes a QR code) and to staff a table at upcoming high‑traffic times. Rick agreed to represent the committee at the Chamber meeting on Thursday evening; volunteers signed up for shifts around expected line times (roughly 4–6 p.m. on busy days). Kate said she could provide a credit‑card processing device for the table and would train volunteers on its use.
The committee discussed whether to produce a physical sample brick or a look‑alike paver for table displays; options included procuring a plain paver from a hardware store if the inscribed sample would not be available in time.
The meeting closed the fundraising discussion by asking members to refine materials and volunteer schedules ahead of the next events. The committee did not set new fundraising policy or adopt a finalized gift tier structure at this meeting.
