Hermosa Beach council sends half‑cent sales tax to November ballot after weeks of debate

Hermosa Beach — After more than two hours of discussion about revenue options for a looming structural shortfall, the Hermosa Beach City Council voted 4–1 June 23 to place a half‑cent local sales tax on the November 2026 ballot.

Mayor Pro Tem Keegan moved the measure and Councilmember Seaman seconded the motion; the measure passed on roll call with Councilmember Francois opposed. Supporters said the modest half‑cent increase — staff estimated a half‑cent would raise roughly $2 million annually on the city’s current tax base — is a prudent, conservative step to shore up services and avoid deeper cuts later.

Councilmembers and staff highlighted the upcoming county sales‑tax change (Measure ER) and a five‑year window in which local rate changes may be more feasible, noting polling that initially showed a plurality in favor of a sales tax after education (staff cited an initial 56% test result that moved with further messaging). Opponents warned about voter fatigue and urged exploring less regressive revenue options.

Council also debated whether to place a separate transient occupancy tax (TOT) increase on the same ballot. Several motions to add a TOT increase (and a higher TOT surcharge for short‑term rentals) were considered and defeated; councilmembers who opposed adding TOT said combining measures could dilute support and complicate voter choices. A separate motion to advance a TOT measure later in the meeting also failed.

Staff will prepare final ballot language and the required resolutions for council review in July to meet the county deadline for November placement. The council directed staff to provide a fiscal analysis of projected revenues and to craft clear voter materials explaining the measure and how proceeds would be used.