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Anthem committee advances local-business promotion plan, weighs paid newsletter and directory rules
Summary
The Anthem Business Support Committee reviewed steps to promote local businesses — including a proposed $200–$300 paid promotional package, a monthly new‑business spotlight and use of ACC/HOA distribution — and assigned staff to develop processes and an inventory ahead of broader outreach.
The Anthem Business Support Committee met May 28 and discussed a range of measures intended to promote businesses operating in the Anthem footprint, including a proposed paid promotional package and a monthly “new business” spotlight.
Committee members discussed offering a package for businesses priced at an estimated $200–$300 that would include a video the business could retain, a press release and promotion through ACC/HOA newsletters. The committee emphasized eligibility rules for promotions — a business must be listed by name in the directory to be eligible — and directed Communications Director Steve Dinkoski to develop a written process for how promotions would be offered and administered.
The committee heard that the existing business directory currently includes up to 55 businesses. Separately, committee members said the Anthem footprint includes about 110 businesses; the minutes record both figures in different contexts (directory membership versus broader footprint). The committee asked staff to reconcile listings and create an inventory; Dinkoski said a compliance person starts June 1 and will assist with that work.
Other promotional ideas discussed included an Anthem “Black Friday” event for residents, offering event‑banner placement to new businesses at community events (Anthem Days, July 4, Touch a Truck), and the potential to allow businesses to purchase Community Center TV advertising (costs and availability were not specified). Committee members also raised the topic of negative online reviews and discussed removing or moderating them, but the minutes do not record any formal authority, policy or process for doing so.
Jon Parsons was assigned to draft guidelines for home‑based businesses after he raised issues related to that sector. The committee also noted the need for landlord cooperation to notify the committee when new businesses arrive.
Votes at a glance: the meeting’s consent agenda, which included approval of the April 23, 2026 minutes, passed unanimously following a motion by Bob McKenzie and a second by Chuck Finzer.
