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Construction begins on The Alliance, a $38 million affordable housing project in Nickel Town
Summary
Officials and residents marked the start of construction on The Alliance, a $38 million, 100‑unit mixed‑use affordable housing development at 1200 Laurens Road in Greenville's Nickel Town neighborhood. Units will target households at roughly 60% and 20% of area median income; completion is expected summer 2027.
Leaders and neighborhood residents marked the start of construction on The Alliance at a ceremonial groundbreaking, announcing a $38 million mixed‑use development at 1200 Laurens Road in Nickel Town that will include 100 affordable housing units and commercial space.
The project will consist of two four‑story buildings with amenities and commercial space. "Construction begins on the Alliance, a fully affordable housing development in Nickel Town," a presenter said during the ceremony. Organizers said the site was previously the location of an abandoned church.
Why it matters: Project organizers and residents at the ceremony said The Alliance is intended to help longtime Nickel Town families remain in the neighborhood amid rising housing costs and provide local opportunities for work and schooling. "I think it's going to impact the neighborhood greatly," the presenter said.
Details: The development is budgeted at $38 million and will offer 100 units at varying affordability levels. Greenville's median household income was given in remarks as about $76,600. Most units are reserved for households earning about 60% of area median income (approximately $46,000 annually), and some units will be available for households at roughly 20% AMI (about $15,000 per year). The presenters said the development team and multiple partners held several meetings with Nickel Town residents to understand community needs and wants.
Neighborhood role and history: A speaker at the event said at least two developers had previously proposed market‑rate housing for the site while the neighborhood association and the city worked together to reject those proposals; the speaker credited that working relationship for allowing the current, affordable plan to proceed.
Timeline and next steps: Organizers said The Alliance is expected to be complete in the summer of 2027. "The alliance is expected to be complete in the summer of 2027," Haley Brown, with the city of Greenville, said at the close of the ceremony.
The ceremony closed with music and applause; no formal votes or approvals were recorded in the remarks presented at the event.
