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Local tourism volunteer highlights Travel Iowa grant for county promotional video
Summary
A tourism committee volunteer said Mills County won a $10,000 Travel Iowa grant to produce a promotional video, described website and calendar improvements, and pitched a potential local exhibit around a Guinness soft-drink-bottle collection in Glenwood City.
A tourism committee representative appearing on the council agenda (the agenda named "Lou Pall," and the speaker self-identified as Luc) briefed the council on recent tourism activities across Mills County and asked city leaders for input on a new promotional video.
The speaker said Mills County was awarded a $10,000 Travel Iowa grant to make a professional video showcasing regional attractions and invited city officials to suggest locations or themes. He also described an updated county tourism website organized into Travel Iowa categories — what to do, where to eat, where to shop and where to stay — and noted the county’s limited lodging inventory (one motel; the rest are VBOS/Airbnbs), which complicates visitor planning.
For local flavor, the speaker mentioned a Glenwood City resident who owns a Guinness World Book–recognized soft-drink-bottle collection and said early conversations are underway about exhibiting the collection locally as a tourist draw.
Why it matters: The Travel Iowa grant will fund a marketing asset intended to bring visitors to the county; council members were asked to consider what attractions should appear in the video and to support distribution efforts.
What’s next: Organizers will produce the video with grant funds and requested city input on content; the tourism volunteer will continue distributing printed brochures and an online events calendar.
