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Rose Bowl to host Foodie Land and drone show July 4 weekend; tickets $12, free for young children and military

City of Pasadena press briefing · June 25, 2026
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Summary

Rose Bowl Stadium CEO Jensen Widen announced Foodie Land running Friday–Sunday with over 250 vendors and a drone show on July 4; organizers said tickets are $12 and free for children under five and active duty/retired military.

Jensen Widen, chief executive of Rose Bowl Stadium, announced that Foodie Land will return for the Fourth of July weekend with more than 250 food vendors, live music and family-friendly activities.

Widen said the festival will run Friday from 3 p.m. to 10 p.m. and Saturday–Sunday from 1 p.m. to 10 p.m., and that a drone show will headline the Saturday night (July 4) program to mark the nation's 250th birthday. She said tickets are $12, free for children under five and free for active duty and retired military.

Widen framed the event as a safe, community-building alternative to personal fireworks and noted the Rose Bowl's role in supporting recovery from the recent regional fire. No new public permits or city actions were announced at the briefing; event details and ticketing information were presented as part of the city's holiday planning and visitor options.

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