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Design studio presents Carl G. Fisher memorial concept for downtown Speedway
Summary
J2 Design Studio presented a concept vision for a Carl G. Fisher memorial at 14th and Main, featuring an ombre, flag-inspired backdrop, an interactive Prest-O-Lite–style viewfinder and a central plaza designed for gatherings. The concept was vetted at a May open house and received positive feedback; no formal action was taken.
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Jonathan Smith of J2 Design Studio presented a conceptual vision for a Carl G. Fisher memorial at the downtown corner of 14th Street and Main during the June 22 Redevelopment Commission meeting.
The proposal centers on a small plaza with an 8-foot central panel and flanking 6-foot panels that create an ombre, flag-inspired backdrop referencing Indianapolis Motor Speedway heritage. Smith described a custom "Prest-O-Lite" viewfinder that would allow visitors to stand "in Carl's shoes" and view static imagery of different eras; perforated, back-lit panels would flip to reveal historical information, and landscape buffers and seating would create an accessible gathering space.
Smith said the design grew from goals to honor Fisher's legacy, create meaningful public space and strengthen community identity. He told the commission the plan had been vetted at a May open house with roughly 40–50 attendees and that attendees preferred making the memorial Fisher-centric rather than expanding the focal subject list. Commissioners, including Vice President Jacob Blazedale and member Adam Young, praised the design and discussed coordination with Lindy and the potential relocation of the Trotter memorial stone to its original location if needed. No formal vote was taken on the memorial concept at the meeting; commissioners indicated support and interest in next steps.
Smith said interactive features and integrated streetscape amenities were priorities from public feedback. Economic Director Kyle Markley noted the design could tie into streetscape improvements and the ongoing downtown programming for the town’s centennial year. The commission closed the discussion without action and moved on to regular business.

