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Doraville signals support for regional Juneteenth sponsorship and tourism promotion
Summary
Councilmembers supported participating in Sandy Springs’ Juneteenth celebration and using tourism/CVB funds for sponsorship (packet listed $2,500 sponsorship level); staff to coordinate participation and vendor materials for marketing Doraville.
Councilmembers indicated support May 13 for Doraville to participate as a sponsor in Sandy Springs’ regional Juneteenth celebration, with an estimated sponsorship cost of $2,500 for vendor presence, marketing materials and a video segment.
Councilmember Ruffins presented background from Sandy Springs, which reports roughly 3,000 attendees; speakers discussed using Doraville’s tourism funds (hotel/motel revenue increases) to support regional marketing and asked staff to coordinate table materials and speaking opportunities. Councilmembers suggested focusing materials on downtown redevelopment and local restaurants and attractions when staffing the event.
Why it matters: Sponsorship could raise Doraville’s regional profile among nearby municipalities and visitors and is a potential use of accumulated tourism funds.
Next steps: Staff will coordinate with Sandy Springs event organizers, finalize sponsorship logistics, and use the tourism/CVB fund where appropriate.
