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EDA reviews $400/month billboard contract, discusses marketing for available lots
Summary
Members reviewed an open-ended $400/month contract with Circle City Outdoor for a Highway 5 billboard, discussed adding contract term limits and using drone/aerial photos to help market a roughly nine-acre lot and other parcels.
GREEN ISLE — The EDA reviewed a continuing contract with Circle City Outdoor for billboard advertising along Highway 5 and discussed clearer contract terms and improved marketing for the city’s available commercial lots.
At the Dec. 1 meeting staff said the city is paying $400 per month for the billboard, and that the contract currently appears open-ended; members said state law limits municipal contract terms and asked staff to draft an amendment that would add a finite term and a 60-day termination window. A staff member noted it likely takes two months to cancel the placement.
Board members also discussed marketing the city’s remaining industrial parcels, including a roughly nine-acre "big island" lot. Ideas included using recent drone/aerial photography to create larger billboard graphics and getting input from a realtor on buyer preferences. Members noted parcel replotting or rezoning could be handled at sale negotiation rather than by paying for immediate replatting.
What was decided: The board asked staff to review the billboard contract for statutory limits and to return with suggested amendments (for example, a multi-year cap with a 60-day out), and to explore costed design options that incorporate aerial photos to enhance marketing.
What was not decided: No contract amendment was adopted at the meeting, and no formal budget appropriation was approved for new graphics or marketing.
