Arts Commission moves to boost social media and form small content team to promote events

At the June 23 meeting, the Duncanville Arts Commission discussed ways to make its social media more visible and engaging, and agreed to create a small, informal content subcommittee to produce short videos and photo posts for staff to publish.

Commissioners said the Arts Commission Facebook page and feeds have felt "flat" and suggested short teaser videos, event highlights and personality-led content would perform better than static fliers. One commissioner recommended two- to three short videos per event and more behind-the-scenes posts to increase engagement.

Staff member Francisco said there is no city policy preventing photos or video on the commission’s page but noted that workload is the main constraint: "If you have content that you can help that I can just pass through, basically, you give me the content to put out there. I can do that," Francisco said, offering to post material sent by commissioners with suggested captions and timing.

Commissioners agreed to identify a small subcommittee to draft a content calendar and supply photos and short clips for future events — for example, the theater season reveal and community mixers. The group discussed logistics for producing brief (10–30 second) teasers for podcasts and events and agreed to coordinate offline to avoid creating an additional public meeting.

Why it matters: Improving digital outreach would increase public awareness of arts programming, help drive attendance and support local artists and businesses. Commissioners emphasized that the commission can produce simple, repeatable assets (short videos, two or three per event) and rely on staff to publish when provided with materials.

Next steps: Commissioners will identify volunteers for a content subcommittee and forward photos, short video clips and suggested captions to Francisco for scheduling and posting.