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Plan commission approves Davidson Road dealership CUP and parking plan with conditions, tightens striping deadline

Waukesha Plan Commission · March 26, 2025
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Summary

The commission approved a conditional use permit and parking plan for Freeland Auto at 2000 Davidson Road with conditions: revised striping by May 30, an architect‑produced striping exhibit to be reviewed by Commissioner Keller and staff, landscaping by May 1 or bond, and fire marshal approval for any double/parallel parking.

The Waukesha Plan Commission approved a conditional use permit and a parking plan for Freeland Auto at 2000 Davidson Road but attached several conditions to address safety and clarity of the parking layout.

Staff (Charlie) reviewed the December approval's conditions and presented a more detailed parking plan showing roughly 36 inventory vehicles and space for up to 40 cars if additional parallel parking is approved by the fire marshal. Charlie reiterated mandatory conditions including striping by May 1, drive aisles and stall dimensions consistent with zoning code unless an exception is granted, no inventory in employee/customer stalls, landscaping to be planted and growing by May 1 (or a landscape bond), and that double or parallel parking in the drive lane is not allowed unless the fire marshal demonstrates emergency access.

Owner Dave Jensen identified himself and said he has operated the property for 15 years and is actively cleaning and organizing the lot; he requested modest leeway on deadlines. Operator Dwight Rush (Ellis Street location) said the plan for a phased transition—keeping larger vehicles at the Ellis Street location until needed—should address space constraints. "We've been trying to clean it up," Dave said of the property and asked for enough time to secure state licensing and inspections.

Commission discussion focused on whether the submitted plan provided adequate striping, drive‑aisle widths and a landscaping plan. Commissioner Wells and others said the commission should see a striped layout rather than a general "auto display" area; Commissioner Keller proposed that the architect prepare a dimensioned striping exhibit for staff review. The fire marshal raised concerns that a single‑way driving configuration and stacked/parallel parking could prevent ambulance access; staff recommended the fire marshal retain discretion to permit modifications if adequate emergency access is demonstrated.

The commission moved to approve the parking plan with staff conditions, changed the striping deadline to May 30, required the architect to produce a striped exhibit laid out to city parking standards (9' x 18' stalls or agreed alternatives) for review by Commissioner Keller and staff, and left final double/parallel parking allowances to the fire marshal's discretion. Commissioner Molson and others voiced reservations but supported the compromise; the motion carried unanimously.

Next steps: architect/owner to submit a dimensioned striping plan to staff and Commissioner Keller for review; landscaping must be installed by May 1 or secured by a landscape bond; fire marshal to confirm emergency access before any allowance for double or parallel parking.