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Committee holds Booma Smoke LLC renewal after failed compliance check, approves other renewals unanimously
Summary
The Ordinance & Licensing Committee held Booma Smoke LLC’s tobacco/vape license renewal for an incomplete form and a failed compliance check; members approved a slate of other renewals and signed off on several full-service retail permits for brewers tied to park events.
The Waukesha Ordinance & Licensing Committee on May 12 held the renewal application for Booma Smoke LLC after staff flagged a failed compliance check and an incomplete individual questionnaire, and it approved a slate of other license renewals by unanimous vote.
When the applicant’s agent appeared, committee members said Booma had failed a compliance check. The agent described steps taken since the failure: additional signage, daily staff reminders to check IDs and plans to implement an ID-scanning system. "We have an automated system that texts them that says on, like, every day of their shift that says, hey. Check IDs," the agent said, describing internal training and efforts to add barcode scanning capability.
City attorney/clerk staff noted the applicant’s record-check questionnaire was incomplete. The clerk asked that the form be finished and returned. Chair instructed the applicant to have the listed owner finish the questionnaire and refile: "And then bring it back before us, you know, 2 weeks or whatever," the chair said. The committee held the Booma Smoke LLC application until the application is fully completed.
Separately, the committee reviewed a long list of renewals and flagged several clerical issues — mismatched addresses and missing premise maps for sidewalk-cafe or extension-of-premise requests — that staff must resolve before final approval. After holding items with outstanding questions, a committee member moved to approve the remaining, unproblematic renewals; the chair announced the motion as made by Alderman Helvinsleben and seconded by Alderman Mannion, and the committee approved the listed renewals unanimously.
The committee also approved three full-service retail permit applications (state Department of Revenue filings tied to Tribute Tuesday and Jazz at Cutler Park) for Aspen Sky LLC, Bohm and Hocking LLC, and Raised Grain Brewing Company LLC. City staff explained municipalities are asked to sign off so the Department of Revenue can issue state permits; the committee approved the sign-offs without adding local restrictions.
The committee adjourned at 7:00 p.m.
