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Marketing staff reports rising social reach; Facebook ad access blocked for city page
Summary
City marketing staff said the Facebook page and reels have grown (monthly reaches over 100,000, page likes in triple digits) but reported the City of Merrill page appears blocked from running Facebook ads; committee placed monthly reports on file by voice vote.
Hallie reported growth in the city’s digital outreach and flagged a technical issue preventing the City of Merrill Facebook page from running ads.
“We are, I think, at 4 months now where my reaches and views are over 150,000,” Hallie said, and added that monthly page likes have been in the triple digits. She highlighted a popular reel that had more than 11,000 views last month and urged committee members to share posts to amplify reach.
Hallie addressed a recurring public misperception that events like Food Truck-a-Palooza are paid from taxpayer dollars, saying the event is paid for through sponsorships, vendor fees and wristband revenue; she said first-year startup funding included ARPA money but current operations rely on sponsors and vendors.
Hallie also described a problem placing the City of Merrill page into a business ad account: attempts to add the page were blocked and platform support escalations produced no clear explanation. “It will not let us because the City Of Merril page somehow is blocked from being able to run ads,” Hallie said; she said platform support moved to email and responses were delayed.
Following reports, the Chair moved to place the monthly reports on file; the committee seconded the motion and approved it by voice vote. The meeting closed with the clerk scheduling the next meeting for Thursday, June 18 at 5:15 p.m.
