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Advancement team reports progress on Arts Prescription, regional convenings and outreach plans
Summary
The Advancement Committee heard a progress report from staff about new funds directed to the cultural sector, interest in the Arts Prescription initiative from health partners, and scheduled regional convenings in late October through December; staff will provide outreach language for member introductions.
The Massachusetts Cultural Council Advancement Committee on Oct. 8 received a report from the agencyAdvancement Team describing measurable progress in directing new funds into the creative sector and steps to broaden partnerships.
Erik Holmgren, Manager of Strategic Partnerships & Advancement, presented a slide deck outlining recent advancement activity and results. Committee members asked whether health organizations were engaged in the agency's Arts Prescription initiative; Jo-Ann Davis and others named potential partners including Western Mass Community Health and Fallon, Tom Bernard offered to reach out to Guardian/Berkshire Life and the new Department of Conservation and Recreation commissioner, and Anika Lopes mentioned Hilltown Health. Staff said they would provide template language for members to use when making introductions.
Public Affairs and senior staff also described a regional convening approach to celebrate recent grant awards: an event in Cummington on Oct. 27 for Franklin and Hampshire counties, a ceremony at the Cape Cod Museum of Art on Nov. 3 for Cape & Islands grants, and a MetroWest gathering in Hopkinton on Dec. 1. Executive Director Michael J. Bobbitt said staff had discussed reviving the Commonwealth Awards to broaden public visibility and that media partnerships or a PSA could be considered as part of future outreach planning.
Next steps: staff will circulate template outreach language and committee contact lists to members and continue partnership outreach for the Arts Prescription initiative.
