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CHFA unveils new logo as part of yearlong rebrand
Summary
At the July 25, 2024 CHFA Board meeting CEO Nandini Natarajan revealed a new logo and described the yearlong rebrand as a move to align CHFA’s visual identity with its mission; marketing director Marcus Smith outlined next steps for rollout and integration.
Nandini Natarajan, Chief Executive Officer–Executive Director of the Connecticut Housing Finance Authority, unveiled CHFA’s new logo at the Authority’s July 25, 2024 Board meeting, describing the design as intended to "define CHFA’s brand for the coming decade" and to align the visual identity with the agency’s mission and vision.
Marcus Smith, CHFA Director of Research, Marketing and Outreach, presented an overview of next steps for launching the new brand and integrating the logo across communications platforms. The presentation followed a yearlong rebrand initiative led by staff and was presented to the Board for awareness and direction.
CHFA framed the rebrand as a strategic step intended to clarify the agency’s public-facing identity as it carries out loan programs, bond issuances and multifamily financing. The Board took no formal action tied solely to branding at the meeting; the rebrand presentation served as an informational briefing ahead of planned implementation activity.
