Mayor outlines 2027 communications investments, seeks resident input on dashboards and Click Fix upgrades

The mayor of East Point said the city's 2027 budget includes new investment in communications and urged residents to help shape how that funding is used.

At a council meeting, the mayor framed the plan as a "holistic, a 360 approach" to reach residents across multiple channels, saying: "Our 2027 budget includes investment in communication." The mayor asked residents to stay engaged via social media, the city website and neighborhood meetings and invited follow-up questions where more information is needed.

The mayor said the city will aim for consistency and trust in messaging by branding information as coming from "East Point" across channels. The mayor listed channels the city plans to use, including the website, streaming services and a newsletter, arguing that people consume information in different ways and the city should provide multiple options.

On performance measurement, the mayor proposed building public dashboards to "not only know what's going on, but track it along the way," noting that the mayor and staff do not yet know the dashboards' specific content and that developing them "will take a collaborative effort to help us understand what information we need to share and when and how we share that with the public." The mayor said dashboards would be used to measure success and guide adjustments, but did not provide a timeline or budget figures.

The mayor also praised a resident reporting system the city has used, stating verbatim that "Cclick Fix program is a program that the city has had in place for a while now." In non-quoted text the article uses the standardized name "Click Fix" to describe that reporting program; the meeting transcript shows inconsistent spellings. The mayor asked how the city could "take that to another level" and "evolve" the program so it better surfaces what residents are seeing in East Point.

The mayor emphasized that the city does not want to "reinvent the wheel," but instead to build on existing tools and use technology to improve communications and measurement. No formal actions, motions or vote results were recorded on the item during the remarks. The mayor said staff will work collaboratively with residents to define dashboard metrics; specifics on scope, budget and schedule were not specified.