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Roswell opens Green Street parking deck and paid on‑street program; early revenue outpaces last year
Summary
City staff and contractor 12 Oaks updated council on the Green Street Deck and on‑street paid parking rollout: the deck averaged 246 daily visits through June and the on‑street program generated about $29,208 through June 21, surpassing last year’s total.
Deputy City Administrator Sharon Iso and Michael Craig of 12 Oaks reported that the Green Street parking deck opened in early May and that the on‑street paid parking program launched mid‑May with phased outreach and enforcement. Craig said the deck had 9,374 visitors through June 14 and 12,041 through June 21, with an average stay of roughly 3½ hours and an average daily use of about 246 vehicles.
Craig summarized the enforcement rollout: ambassadors conducted outreach when on‑street paid parking began May 15; staff moved to zero‑dollar warnings on May 30 and began issuing paid citations on June 13. He said 93% of users pay by QR or text rather than the pay‑on‑foot kiosks, and the system sends a reminder 15 minutes before a session expires.
On‑street parking statistics showed 5,868 visitors through June 14 and 7,322 through June 21; revenue reported through June 21 was $29,208 (compared with roughly $27,000 for the full prior year). Craig said average daily on‑street revenue was roughly $751 through the sampling period and noted an average turnover ratio of 3.7 for paid stalls, indicating frequent short visits consistent with restaurant and retail trips.
Councilmembers raised handicap parking and safety concerns. Staff said transportation and community development identified opportunities to add two handicap spaces adjacent to Heart of Roswell Park and that parking ambassadors and Roswell PD would enforce designated handicap spaces. The deck includes a 24/7 assistance button at entry and exit and staff said they are addressing lighting duration and other safety items raised by users.
Staff also described data collection plans: license‑plate readers and parking system reports will be used to analyze length of stay, employee vs. visitor parking, and where users originate; staff said they will anonymize plate data for analysis before sharing summaries to inform pricing, monthly‑permit options and economic development decisions.
Next steps: continue outreach and monitoring, adjust enforcement and signage where needed, and bring periodic reports on usage, revenue and origin/duration analysis to council.
