Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Outreach And Program Updates topic
No spam. Unsubscribe anytime.
Sustainability manager to finalize Mass Save landing page; newsletter shows strong open rate
Summary
Sustainability Manager Amelia Landau told Sherborn’s Energy & Sustainability Committee on April 6 that a Sherborn-specific Mass Save landing page will be finalized before a May mailer, and the town newsletter had a 58% open rate and 5% click rate among 800 subscribers; the CARP toolkit was published and the committee will promote Earth Day events.
Amelia Landau, Sherborn’s Sustainability Manager, updated the Energy & Sustainability Committee on April 6 about outreach and program updates, including plans to finalize a Sherborn-specific landing page for Mass Save Home Energy Audits and insulation programs before an official mailer in May.
Landau presented a shortlist of image options for the landing page — an 1858 townhouse, the fire station, or the public library — and asked committee members to send their preferred images and edits. She said she will coordinate with Rachel to finalize the page ahead of the mailer. The committee supported using the town newsletter to promote upcoming Earth Day events, including shredding and e-waste collection opportunities coordinated across neighboring towns.
The committee reviewed recent newsletter metrics: 800 subscribers with a 58% open rate and a 5% click rate. Landau proposed regular newsletter features to encourage regional collaboration and engagement. Separately, Fred Cunningham reported that the Climate Action & Resilience Plan (CARP) Toolkit had been published and will be linked from both the sustainability and ESC webpages.
Michael Lesser reported that the Level 3 EV charger had generated roughly $3,000 in revenue over nearly a year but said he needed to verify the figure. Frank Hoek contributed observations about EV charging costs and usage patterns.
A motion to adjourn at 5:37 p.m. was made, seconded and approved by roll call with all present voting in favor.
