Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Economic Development topic
No spam. Unsubscribe anytime.
Council unanimously approves East Side economic development plan including Route 66 car show
Summary
The council approved staff recommendations to boost East Side commerce: hire a marketing firm (~$90k), launch an Eastside Business Neighborhood Watch (~$5k), a Route 66 centennial car show (~$29k) and a storefront‑filling consultancy (~$60k); staff said funds were previously budgeted in FY26/FY27.
The West Hollywood City Council unanimously approved an East Side economic development package that directs staff to pursue five recommendations intended to support small businesses and activate the neighborhood.
Economic development staff outlined recommendations brought forward after year‑long outreach: hire a communications and marketing firm (approx. $90,000) to raise awareness of East Side businesses; create an Eastside Business Neighborhood Watch (approx. $5,000) to improve business‑resident communication and safety; hire an event producer to organize a Route 66 centennial car show (approx. $29,000); contract a firm to assist with filling vacant commercial spaces (approx. $60,000); and continue targeted outreach to preserve entertainment studio uses.
Staff said these amounts are included in the city’s adopted FY26/FY27 budget and therefore require no new appropriation tonight. East Side business owners and neighborhood representatives spoke in support during public comment, and councilmembers encouraged engagement to ensure language access and ongoing resident participation. The motion to approve the recommendations passed unanimously.
Council asked staff to integrate the work with existing neighborhood groups and to report back on measures of success and participation.
