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Village of Goodrich approves weeklong traffic counts, debates outreach for proposed truck ordinance
Summary
The Village of Goodrich voted to rent traffic counters and perform a weeklong traffic study on East and West Eagle Road; councilors and residents debated whether to rely on mailed surveys or social media to solicit feedback on a proposed truck ordinance and raised safety concerns about diverting truck traffic.
The Village of Goodrich voted to rent traffic counters and perform a weeklong traffic study of East and West Eagle Road after months of preliminary research and public concern about truck routing.
Council members authorized purchasing and deploying county counters (the county recommended one week at a fee of $5 per counter per day) and instructed staff to proceed with the study. The motion to perform the study passed on a council roll call.
The decision came after staff explained outreach options for a proposed truck ordinance, including a mail-based “monkey survey” that sends a postcard or return-envelope survey to residents and an online version that can be promoted through social media. Sher (staff member) described the process: the village can set up the survey online, distribute a postcard or QR code by mail, and provide residents choices for responses.
Several council members and residents debated whether to rely primarily on mail or social media to reach residents. One councilor argued social media can increase visibility with minimal cost; another raised concerns that election-related mail could reduce response rates and suggested waiting for traffic-study results before mailing to provide more context.
A public commenter urged caution about diverting truck traffic away from the downtown area, saying such a shift could send heavy trucks onto faster roads near school buses and create safety hazards: "It's a horrible idea to move this traffic," the commenter said. The council responded that the study is intended to gather data to inform any ordinance or routing changes.
Why it matters: the study will produce data that the village and adjacent county agencies can use to understand truck volumes and patterns near schools and residential streets. Councilors framed the outreach debate as a balance between maximizing response (social media) and ensuring older or non-digital residents are heard (mail or postcard options).
What happens next: staff will rent counters from the county and perform the counts on East and West Eagle Road as approved; the village will continue research with county and regional road agencies and refine outreach plans for the truck ordinance based on study results.
All quotes and attributions above are drawn from the meeting transcript. The transcript did not identify the speaker who seconded the motion by name, so procedural attributions are to the chair or unnamed council member as recorded in the meeting.
