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Recreation Commission debates field sponsorships, signage and enterprise fund to retain revenue

Town of East Longmeadow Recreation Commission · January 21, 2026
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Summary

Commissioners discussed temporary field signage, creating a seasonal sponsorship procurement for signs on fields, and using an enterprise fund so revenue from sponsors would remain with Recreation; Donna Prather and Town Manager Tom Christensen also raised concerns about legal and accounting implications.

Commissioners discussed whether advertisements at outdoor fields are permitted and how sponsorships should be handled.

Town Manager Tom Christensen said temporary signage is permitted. Commissioners suggested creating a seasonal procurement model to allow sponsors to place signs from April 1 through Sept. 30 so signs could remain in place for the season without being treated as permanent installations.

Commissioner Donna Prather raised questions about the legality of running events with sponsor assistance and whether revenue generated for Recreation would stay with the department. Meeting notes state that using an enterprise fund for Recreation was recommended so that any revenue generated by sponsorships or programming would remain available to Recreation rather than reverting to the General Fund.

No formal vote was recorded on establishing procurement rules or creating an enterprise fund; the discussion recorded in the minutes frames these as next steps for staff and Commissioners to research legal and accounting requirements and report back.

Separately, the director reported the school use fee has been reduced from $12,500 to $4,000; the minutes do not specify the time period or the services covered by that figure.