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Board reviews draft five‑year strategic plan 'REACH' after broad stakeholder engagement

Ferndale School Board of Education · June 15, 2025
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Summary

Consultant Dr. Kelly Peterson presented a draft strategic plan built from stakeholder surveys and focus groups; the 'REACH' framework sets five priorities (staff development, student engagement, accelerated academics, community partnerships, data‑driven improvement) with quarterly progress reporting planned.

Dr. Kelly Peterson, the district’s strategic planning consultant, presented an overview of the multi‑phase process the district used to craft a draft five‑year strategic plan and walked the board through the REACH framework: Relevant and responsive staff development; Engaged and empowered students; Accelerate academic excellence; Cultivate collective pride; and Harnessing data to drive improvement.

Peterson described the process (outcome data, focus groups, surveys and SWAT analysis), noting that more than 1,000 online survey responses and 151 focus‑group participants informed the draft. She said stakeholders tested the high‑level pillars and recommended simplification and clearer public language. The plan pairs strategic pillars with aspirational goals, measurable success indicators and a quarterly progress report intended to make implementation transparent to the board and community.

Board members discussed rollout and public‑facing materials. Peterson said staff will develop one‑page summaries, dashboards and a dedicated web page so community members can track progress and understand which goals are near‑term versus those staged across the five‑year horizon.

The district will move from strategy into action over the summer, assigning owners for priorities and refining action steps and KPIs. Administration emphasized the plan is dynamic, with some actions beginning immediately and others phased in future years.

What happens next: staff will finalize action steps and KPIs over the summer, publish public‑friendly materials and present quarterly progress reports to the board.