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Lago Vista economic development committee debates citywide wayfinding signs
Summary
Committee members reviewed options for a citywide wayfinding plan, heard staff say an RFQ drew 94 responses, and raised concerns that a national builder-funded sign program would be costly and not aligned with Lago Vista's identity.
The Lago Vista Economic Development Advisory Committee discussed a citywide wayfinding signage plan and procurement approach, with staff saying an initial RFQ drew strong interest.
City staff leading the RFQ process said, "We got 94 responses, and we're in the process of scoring those," and described a shortlist process to identify five firms that could handle landscape architecture, planning and signage standards. Staff warned that a national sign vendor’s price was "astronomical" and that some existing builder-paid blades on National Sign Plaza structures would incur costs if the city sought to add or replace them.
The discussion centered on who would pay for blades that are not covered by builders. A city staff member said, "Every blade we pay for," noting that builders pay for the original builder blades but any additional blades not funded by builders would be a city expense. Members observed that the structural and aesthetic design of some national builder signs did not reflect Lago Vista’s small-town character.
Committee members asked whether the EDC or the city could negotiate outside procurement rules; staff cautioned that procurement law limits direct negotiation by the city and recommended using the city’s general consulting RFQ to solicit proposals through the shortlisted firms. That process, staff said, could produce unified signage standards that cover gateway monuments, park and trail signs and retail blades while allowing the city to require standards for tenant signage through development review.
Members emphasized a preference for locally appropriate designs and asked staff to bring draft examples once available; staff said the consulting contracts would go to council next month and that the selected firms could return with examples (including a delayed example from Temple). The committee did not vote and directed staff to continue procurement and provide sample designs for review.
