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Clover School District taps students to name roads, moves forward on branding for new schools
Summary
The Clover School District presented a student‑led plan to name six private roads at the Cannonball Run campus and outlined vendor and focus‑group timelines to create identities for three new schools and refresh two district programs.
Dr. Quinn told the board the district is beginning a multi‑part branding effort tied to the Cannonball Run campus and the three new schools, and asked staff to walk trustees through the process. “It’s time to start looking at our Cannonball Run site,” Dr. Quinn said, introducing plans to rebrand existing programs and to develop distinct logos for Lake Wy High School, Roosevelt Middle School and Liberty Hill Elementary.
District staff said local graphic artists will draft logos this month and that focus groups of students and staff will refine designs. The board was given a timeline that includes public input in November, a presentation at the Jan. 27 business meeting and a possible vote on final logos then. Staff also said an RFP for branding and athletic equipment will be issued this month to coordinate uniforms, equipment and visual identity.
On road naming, administration described a student‑driven process for the six private roads on the Cannonball Run site. Staff said a district‑wide survey collected more than 600 name submissions; six student 'road crews' — three students apiece, selected from schools likely to feed the nearby campuses — are reviewing and refining suggestions and will present recommended names and rationales to the board on Oct. 28. Dr. Quinn emphasized that the county‑assigned placeholder names are only temporary and that final addresses for mail will remain Cannonball Run while the district will cross‑check student proposals against York County GIS to avoid duplicating existing county road names.
Board members asked whether students who will not attend a given new school should weigh in on that campus’s names. Trustee Jenkins urged limiting decision input to students most likely to attend a school; administration replied the selection process narrows survey responses to student teams closest to the new site to help ensure local representation.
The board did not take a formal vote on branding or road names during the work session; staff said the students’ Oct. 28 presentation will precede any board action on final names or logos.
