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Brownwood staff says NJCAA women’s tourney brought 6,680 visitors and about $453,750 economic impact
Summary
Sports and Tourism Coordinator Robert Anders told the City Council the 2026 NJCAA Division III Women’s Basketball Championship drew 6,680 attendees, generated about $453,750 in estimated economic impact and produced 850 hotel nights; the event is scheduled to return in 2028.
Robert Anders, Brownwood’s sports and tourism coordinator, told the City Council on March 24 that the 2026 NJCAA Division III Women’s Basketball Championship brought 6,680 total attendees to the city and an estimated $453,750 in local economic impact.
Anders said the championship game drew 592 spectators, roughly 40% of attendees were local residents, and visitors came from 17 states and 76 cities. He said the event generated about 850 hotel room nights and ran March 9–15, and a Tip‑Off Festival on March 10 included roughly 250 players, coaches and staff plus more than 200 members of the public. Total event income was listed at $31,717.38 and total expenses at $63,212. Anders noted that the NJCAA Division III Women’s Basketball Championship is scheduled to return to Brownwood in 2028 and that a grant received for the event will reimburse costs such as officials, tournament staffing and photography.
Why it matters: Large regional sports events can produce hotel nights and retail spending that benefit Brownwood’s downtown and hospitality businesses. Council members received the report as part of the meeting’s introductions and recognitions; no formal action was required.
Council packet figures: attendance 6,680; championship‑game attendance 592; estimated economic impact $453,750; event income $31,717.38; event expenses $63,212. The report said approximately 40 percent of attendees were local and participants and visitors came from 17 states and 76 cities.
