Get Full Government Meeting Transcripts, Videos, & Alerts Forever!
Get email alerts on the Signage topic
No spam. Unsubscribe anytime.
Darien ARB Declines Canopy Logos for Shell Station, Returns Unfavorable Report
Summary
The ARB issued an unfavorable report for the proposed Shell canopy at 164 Noroton Avenue because the design included logos on the canopy; the board directed removal of canopy logos and discussed a monument sign for branding.
The Darien Architectural Review Board on June 16 issued an unfavorable report for the proposed Shell canopy and signage at 164 Noroton Avenue, after a presentation by John LeClerc of Station GlowNE.
The board objected to the presence of two logos on the proposed canopy and did not give a favorable recommendation for canopy logos; it directed that logos on the canopy must be removed to be consistent with the town’s approach for other gas stations under redevelopment. Board members discussed the possibility of a monument sign as an alternative for business branding. Mr. LeClerc said he would present revised options to the owner and return with updates.
Why it matters: rejecting canopy logos preserves the town’s visual standards for gas station canopies and limits proliferation of brand signage on a visible corridor.
Next steps: applicant to return with revised canopy and signage options; the transcript records an 'Unfavorable Report' but does not list a vote tally.
