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Visitors Bureau reports visitor spending gains; board discusses targeting off‑season growth
Summary
The Chamber's Visitors Bureau reported a 5% increase in direct travel spending (per Dean Runyon), a roughly $182,000 annual county visitor budget and a media spend figure around $88,000; supervisors pushed for targeted off‑season investments and more winter events to extend stays.
Cindy Vosberg, executive director of the Crescent City Del Norte Chamber of Commerce, presented the Visitors Bureau annual marketing report and a short video highlighting 2025 campaigns and earned media placements.
The presentation cited Dean Runyon data showing Del Norte County direct travel spending up about 5% in 2024 (outpacing statewide and neighboring counties in the presenter’s summary). The bureau said its core annual budget is approximately $182,000 and referenced an annual media budget figure (cited in the presentation at about $88,000) plus cooperative funds obtained through Visit California partnerships with neighboring counties. The presenters described ongoing campaigns (a '100 reasons' campaign, wedding promotion, event promotion and a mural map) and said earned media and content‑creator partnerships generated substantial impressions.
Supervisors praised the work and emphasized opportunities to promote shoulder‑season events and specific activities (salmon and steelhead fishing, kayaking and winter events) to extend stays and capture off‑season demand. The board discussed targeting investments in slow quarters (October–March) and asked staff to explore measurable pilot investments to increase visitation during those periods; no budget decisions were made during the meeting.
