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Reidville officials, consultants outline conceptual master plan for 11-acre downtown site
Summary
Davis & Floyd presented a conceptual plan for an approximately 11-acre downtown site on Jan. 20, 2026, emphasizing mixed-use development, a central 10,000-sq.-ft. event lawn and a preference for commercial-first uses to support municipal revenue. Town staff said detailed engineering and cost analyses will follow before council consideration in late spring or early summer.
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Davis & Floyd consultants presented a high-level conceptual master plan for an approximately 11-acre downtown site at a Reidville Advisory Committee meeting on Jan. 20, 2026. The plan places Town Hall as a visual anchor, a central event lawn of about 10,000 square feet and four to five mixed-use buildings intended to create a walkable downtown horseshoe layout.
The proposal comes as town leaders emphasized a commercial-first approach to support municipal services. The Town Administrator said commercial uses generate business and hospitality taxes and noted current residential property tax averages about $300 per home per year across nearly 960 homes, arguing that commercial activity is essential for long-term financial stability.
Consultant Michael Ethridge said the concept is preliminary and was submitted as part of Davis & Floyd’s response to the Town’s Request for Proposals; he and stakeholders described the original RFP’s 50% public / 50% private land-use split as an aspirational goal rather than a rigid requirement. Stakeholders identified desired public amenities that include walking and biking trails, a campus theater and community gathering spaces, but Ethridge cautioned that some features may need to be removed based on feasibility and later engineering.
Design priorities voiced by participants included a preference for human-scale, historic-style architecture — generally two stories with limited openness to three stories if upper floors are set back — and avoidance of modern, glass-heavy building types. Downtown Greer was cited as an example of preferred walkable, cohesive design.
Ethridge noted that prior plans used a Planned Development (PD) zoning approach and that the master plan will serve as a guiding document to convey the Town’s expectations to future developers even if it is not adopted as a Planned Development District. The conceptual site program also raised parking and circulation questions: the plan shows distributed parking areas, a main street alignment with potential angled on-street parking, and discussion of a possible parking garage and emergency access requirements for fire apparatus.
Town staff added that the plan may include a reduced building count to increase open space and that potential relocation of Town Hall could improve circulation or visibility. The Administrator also said the Town is not positioned to assume liability for a playground or splash pad.
The consultants and town staff outlined next steps: completion of surveys, topography, utilities and existing-conditions work, refinement of conceptual plans and cost analysis, and a follow-up meeting in approximately 4–5 weeks, with anticipated council consideration in late spring or early summer.
