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Mayor Tony Craig recommends killing paid-placement agreement with Beers & Associates over cost
Summary
Mayor Tony Craig urged the council to reject Resolution No. 26-003, which would have authorized a paid placement with Beers & Associates for a regional publication, citing the expense and noting free local alternatives and online outreach as preferable; no formal vote on the resolution appears in the transcript.
Mayor Tony Craig recommended that the Owens Cross Roads City Council not proceed with Resolution No. 26-003, which would have authorized the city to enter an agreement with Beers & Associates to participate in the "Huntsville & Madison County: Quality of Place and Space" publication, citing the cost as the primary concern.
Christie Eason, the city clerk, presented the agenda item and distributed the resolution text. Councilman Claude Lang said he had identified another magazine that has featured Owens Cross Roads at no charge and is distributed in local doctors' offices and similar venues. Councilwoman Elizabeth Craig said the expense would exceed the city's advertising budget. Councilman Dan Arvidson argued that search-engine results and online outreach are likely to generate more visibility for the city than a paid placement in the book.
The discussion centered on budget constraints and the perceived return on investment of a paid placement. The transcript records no formal motion or roll-call vote on Resolution No. 26-003 during the work session; Mayor Craig "suggested to kill the resolution" but the record does not show a council decision to adopt, table, or reject it. The matter may return to a future agenda with cost estimates or alternative outreach proposals.
The work session continued to other agenda items; no further action on Resolution No. 26-003 is recorded in the transcript.
