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Atlantic Beach council authorizes summer concert series contract with Cladom and Dayson
Summary
The council on April 7 authorized the interim manager to contract with Cladom Entertainment and promoter Darryl Dayson for a summer concert series including a June 'Boots on the Ground' stepper show; presenters promised local hires, security via AP Professionals and a 2,000-ticket cap.
Atlantic Beach — The Town Council authorized the interim town manager on April 7 to enter into a contract with Cladom Entertainment (Reggie Lewis) and promoter Darryl Dayson to stage a summer Atlantic Beach Concert Series, including a proposed two-day "Boots on the Ground" event June 14–15.
Presenters described a multi-event plan spanning funk, Motown, old-school hip-hop and seafood festival programming. Reggie Lewis said the Boots-on-the-Ground show would feature over two bands and more than 10 acts across two days, and Mr. Dayson said the series often attracts regional audiences and aims to hire local labor and vendors.
Security, capacity and logistics Dayson and Lewis told council they would use licensed security firms and local coordination. Dayson said the production will contract a national security firm and named AP Professionals as a past vendor: "They work with SLED and ... the airport," he said when describing security plans. Council and staff discussed parking, vendor power and vendor landowner permissions; Dayson said he has been in contact with landowners and would work with the town manager to finalize permissions.
Councilman Joe Montgomery and other residents asked about crowd control, shuttles and lodging; presenters said they expect to limit ticket sales (the town manager noted a proposed cap of 2,000 tickets) and would coordinate with Visit Myrtle Beach and local hotels for lodging and shuttles.
Council action and conditions Councilwoman Carla Taylor moved and Councilman Edward Campbell seconded a motion to authorize the interim town manager to enter into the contract; the motion passed by roll call (Campbell, Taylor, Gore, David — all yes). Town staff asked presenters to finalize landowner agreements, insurance and other special-event permit requirements before execution of a contract.
What attendees should expect Promoters said the series will include paid general-admission areas, cabana/table seating, vendor rows along Ocean and 2nd streets, porta-potties and a stage near 29th Street. Presenters emphasized marketing plans using radio, social media and regional outreach to drive attendance.
Next steps Promoters and the interim town manager will work to finalize the contract, obtain required special-event permits and provide proof of insurance, security plans and parking/shuttle logistics before the festival dates.
