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Mt. Pleasant board reviews strategic‑plan communications rollout and measurement
Summary
Board members heard a report on the district strategic plan’s communications work, including a launch video (124 views to date), expanded use of FinalForms for family contact data and plans for follow‑up videos and analytics to improve reach across the district’s diverse communities.
The Mt. Pleasant City School District Board of Education on Jan. 6 heard a progress report on efforts to communicate the district’s strategic plan and measure community reach.
Board Chair (S1) said the district has posted a one‑page summary of the strategic plan online and distributed an initial launch video roughly a month earlier. "We already sent out that first strategic plan video where the students introduced the Strategic plan to our community," the Chair said, adding that the district will push an additional video, branded "Fueling Excellence," after the meeting.
Darby Weaver, a member of the communications group presenting to the board, described the district’s measurement approach: tracking FinalForms completion to capture up‑to‑date family contact information, monitoring video views and perception‑survey results, and using digital newsletters (S'mores) and building digital signage to broaden reach. Weaver said the launch video had been viewed 124 times and noted that some FinalForms secondary (student) completions remain lower than desired.
The presenters emphasized tailoring outreach to a diverse audience and testing which channels are most effective. "We want to make sure we had up‑to‑date information from our families and...look at what's most effective," Weaver said, describing an effort to map communications and create flowcharts across buildings.
Board members asked how the videos would be distributed and how analytics will be used to change outreach. The presenters said the first video was already released and that subsequent videos would be distributed after tonight, with continued monitoring of views and perception data to refine tactics.
The communications group will provide another update at the Jan. 20 board meeting and the remaining strategic‑plan goal groups will report later in the month and again at the end of the school year.
Why it matters: Accurate contact information and targeted communications are essential for family engagement, emergency notifications and building public awareness of instructional goals. The board’s focus on metrics signals an effort to move from one‑time messaging to sustained engagement.
