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EDA approves $5,000 sponsorship for Goochland Day after presenter outlines budget pressures
Summary
The Houston County Economic Development Authority approved a $5,000 sponsorship ($2,500 Friday; $2,500 Saturday) for Goochland Day after Carrie Stagg outlined event plans, sponsorship commitments including a $10,000 pledge from PFG, and remaining budget gaps for Friday night.
The Houston County Economic Development Authority approved a $5,000 sponsorship for Goochland Day on Wednesday after hearing a detailed presentation from event organizer Carrie Stagg.
Stagg, who identified herself as president of the event committee, told the board the weekend-long festival will include a Friday-night fundraiser (May 16) and the main Goochland Day celebration on Saturday (May 17). She said organizers secured a $5,000 matching grant from VTC and have roughly $28,000 in pledged sponsorships, including a $10,000 commitment from PFG. "With y'all sponsorship and some other sponsorships, we were able to, you know, at least be in the black instead of the red," Stagg said.
Stagg described the event program, vendor counts and logistics: a parade, multiple vendor areas on festival fields, a shuttle paid for from county school bus services, and 115 vendor booths with a mix of food trucks and artisan vendors. She said organizers currently project being about $3,000 short for Friday night and $1,300 positive for Saturday, and outlined sponsor packages that include 30-day courthouse banners and program acknowledgments.
Board members asked for details about return on investment from prior EDA participation, logistics for vendor power and parking, and the event's volunteer and insurance costs. The economic director and presenter discussed vendor-fee adjustments and sponsor-focused activation areas aimed at improving sponsor metrics.
Following the presentation and a short discussion, a board member moved to approve $2,500 for the Friday event and $2,500 for Saturday. The chair called the vote; members voiced "aye" in favor with no opposition or abstentions recorded in the transcript, and the motion carried.
Next steps noted on the record included finalizing banner and swag procurement and coordinating EDA participation at the festival. The board did not set additional conditions on the sponsorship at the time of the vote.
