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Council adopts 330–334 Avenue redevelopment plan to broaden permitted uses
Summary
The council adopted Ordinance 25-2117 to approve a redevelopment plan for 330–334 Avenue allowing additional uses—healthcare, daycare and entertainment—intended to help the property owner attract a stable tenant; the ordinance contains no tax incentives and includes access improvements to a new South Avenue plaza.
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The Highland Park Borough Council unanimously adopted Ordinance 25-2117 on second reading to adopt the 330–334 Avenue redevelopment plan.
Councilmember Matt Hail, chair of the economic development committee, said the plan’s goal is to expand permitted uses at the property to include healthcare, daycare and entertainment options currently not allowed, with the intention of helping a property owner attract a stable tenant. Hail said the plan does not include tax abatements or PILOTs but does provide for access from a parking lot to the new South Avenue plaza.
The clerk opened the public hearing on the ordinance; no speakers signed up and council members voted to adopt the plan by roll-call vote. Councilmember Hail also reminded residents of a community meeting on Dec. 15 to view design renderings for the South Avenue Plaza and said the borough will host the design team Arterial in council chambers.
The ordinance was adopted by a roll-call vote recorded in the minutes and will allow the broader set of commercial uses described in the redevelopment plan. The council said the plan is intended to encourage long-term tenancy and to support neighborhood economic activity, while not relying on financial incentives.
Next steps: Staff and the borough’s redevelopment consultant will proceed with implementation steps consistent with the adopted plan and present details and drawings at the upcoming community meeting.

