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Committee: Daffodil Days drew about 3,500; committee recommends clearer branding, more food diversity and seating

Johns Creek Arts, Culture & Entertainment Committee · April 10, 2025
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Summary

Staff estimated about 3,500 people attended Daffodil Days at Heisman Field; committee members recommended clearer event branding, more varied food vendors (vegetarian/vegan options), additional seating near the stage, and volunteer emcees to improve future events.

Staff member (S4) recapped the March 29 Daffodil Days event at Heisman Field and told the committee the team "estimated that we had about 3,500 people in attendance" based on entrance hand‑clickers.

Committee members shared observations and suggested improvements for next year: stronger event branding and signage to make the city presence clearer at the entrance; greater food-truck diversity to include vegetarian and vegan options; more seating and tables closer to the stage; and volunteer emcees to provide a more consistent program flow. One committee member (S2) recommended adding Instagram‑friendly photo backdrops and teen‑oriented activities to increase social sharing. "If we're doing 2 food trucks, they'd just be different genres of food," S2 said, describing attendee feedback.

Staff said they will incorporate the committee's feedback into future event planning and suggested committee members collect examples and ideas as part of the placemaking homework assignment ahead of the May meeting.

No formal vote was taken on event changes; items were recorded as staff feedback and areas for follow-up.