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Measure A1 report: Alameda County staff say local contracting goals exceeded; M/WBE reporting gaps identified
Summary
Housing staff told the Procurement & Contracting committee that Measure A1’s contracting portion has exceeded county local and small‑local goals, leveraged additional private investment, and that M/WBE participation is underreported due to early data‑capture limits; staff plan supplemental reporting and public dashboards.
Ann Olivia Eldred, the labor and contract compliance lead for Alameda County’s Department of Housing and Community Development, told the Procurement & Contracting Policy Committee on April 21 that the Measure A1 labor compliance pilot has exceeded the county’s local contracting goals and produced substantial leverage for affordable housing projects.
“This program has provided more than double the required vulnerable individuals and families living below 20% area median income,” Eldred said, and reported that rental housing projects financed under Measure A1 are at 111% of the unit‑creation goal. She said approximately $384 million in Measure A1 investment is projected to leverage about $3.3 billion in total investment, roughly a 1:7.5 ratio for construction activity.
Why it matters: the board’s local‑contracting requirements aim to direct a portion of bond proceeds into Alameda County businesses and to strengthen the county construction sector. Eldred said the program’s contracting rules require that 25¢ of every Measure A1 dollar go to local businesses and 20¢ to small local businesses; staff reported completed projects awarded hundreds of contracts to Alameda County firms and said the program has surpassed the county’s contracting goals in aggregate.
Staff cautioned that some program metrics remain incomplete because payroll and payment records can take up to a year to finalize after construction completes. Eldred also said earlier database formats did not reliably capture minority‑ and women‑owned business status, which has led to underreporting for some completed projects. “Information on minority ownership status is self‑reported and voluntary,” she said, adding that more projects currently in construction show higher self‑reporting rates than earlier completed projects.
Supervisors asked for clarity on several points, including whether the report covers homeownership, innovation and opportunity, or only the rental development fund. Eldred said the current presentation focuses on the contracting portion of the Measure A1 rental program; staff plan a later presentation on local hire, workforce demographics, apprenticeships and wages. She also said the HCD has launched a Measure A1 website with dashboards and visualizations to make the data accessible to the public.
What’s next: staff said they will deliver a supplemental report with recommendations on increasing M/WBE participation and provide ongoing dashboard updates. The committee received the item as informational and recorded no votes.
