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Piedmont panel approves electronic message sign for Piedmont Community Church
Summary
The Planning Commission unanimously approved a digital electronic-message sign for Piedmont Community Church at 400 Highland Avenue, with conditions to limit brightness, prohibit animation and require staff review of installation details.
Representatives of Piedmont Community Church told the Planning Commission they want to replace an aging monument sign with an electronic message board to communicate services and community programming. Patricia Leischer, the church’s board president, said the sign would help the church publicize programs shared with the Recreation Department and other local organizations.
Sign fabricator Michelle Luperini described a 10-mm pixel-pitch LED panel and said the church plans to limit message updates to about twice weekly for routine items (service times and community notices), with special-hour exceptions for holidays. Commissioners asked about pixel pitch, viewing distance, update frequency and brightness control. Staff confirmed the proposal meets the city’s sign ordinance limits — a maximum of 5,000 nits daytime and 100 nits at night — and that no animation or sound will be permitted.
Commissioners supported the upgrade as an improvement over the existing 1950s-era sign and approved the project unanimously with two standard conditions of approval and a requirement that final attachment details and electrical work be reviewed by building staff.
What happens next: Applicant will submit final mounting and electrical details to building staff; the sign will be programmed and brightness controlled by photo-sensor and software per the conditions of approval.
