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Staff reports: social‑media engagement up; tourism authority posts first‑quarter finances; new firefighter pinned
Summary
Consultants reported 20–25% increases in social media reach on town accounts; the Maxwell Tourism Development Authority reported a $81,000 fiscal year budget with $24,440.68 in revenues to date and an ending balance of $232,804.95 (with $100,000 moved to a CD); the board also recognized CJ Dwiggins as a new full‑time firefighter.
Town consultants and department leaders delivered routine reports and a personnel recognition during the meeting.
Mark Kirkpatrick of Wordmaster Media Group presented a social‑media quarterly report (June 24–Sept. 21), saying the town’s Facebook, Instagram and new YouTube channel showed improved reach, interactions and follower growth after an account audit and settings updates. "We saw an average of about 20 or 25% increases, in reach on both the fire department and the farmers market accounts," Mark said, and he described steps to consolidate accounts into a single business portfolio and to promote upcoming events.
Lynn Tripp, finance officer for the Maxwell Tourism Development Authority, reported quarter‑to‑date budget figures for fiscal 2024–25: a budget of $81,000 and current revenues of $24,440.68; she reported a year‑to‑date ending balance of $232,804.95 but said the tourism board voted to invest $100,000 of that balance in a six‑month certificate of deposit, leaving roughly $132,804 available.
Fire Chief Carter introduced CJ Dwiggins, who was pinned as a new full‑time firefighter/captain. CJ thanked the chief and the town and said he has been a part‑time town employee for almost 10 years.
What happens next Staff will continue social‑media optimization and consolidate accounts; MTDA finance staff will continue regular quarterly reporting; the board will support CJ in his new role as staffing needs warrant.
