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Board reviews five-phase plan to launch statewide excavation awareness campaign
Summary
Staff outlined a five-phase, multi-year education and outreach plan focused on 'Every safe dig begins with 811' including 2026 workshops to refine content, a 2027 campaign launch, and targeted materials for demographic and geographic groups such as agricultural and Central California audiences.
At agenda item 19, staff presented an informational update on a coordinated statewide education and outreach awareness campaign to strengthen understanding of safe excavation practices and responsibilities under the Dig Safe Act. The plan proposes five implementation phases: 2026 content development and stakeholder workshops, 2027 campaign launch with outreach activities and reporting, and ongoing targeted engagement to reinforce training and resources.
Staff reported that workshop participants in 2025 identified failure to notify 811 as the primary focus area and that the campaign will use the central message 'Every safe dig begins with 811' adapted for different audiences and regions. Board members asked about outreach to Central California and agricultural stakeholders; staff said they can incorporate that direction in the implementation plan and welcomed the board's guidance.
No formal action was requested at this meeting; staff sought feedback on the proposed implementation plan.
